Keyword Research is an important part of SEO - search engine optimization. One has to be very specific and careful about the keywords that are to be used for the website.
Step I- Decide what market you're aiming for. The more precise you can get to the searched keywords, the better your site will be in reaching your spectators or viewers.
Step-II- More advanced search. Avoid using generic words, because they are very difficult to rank for.
Step-III- Choose keywords that are popular among your audience, but have a lower amount of competition.
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